Challenge: The client wanted to introduce a natural kratom-based wellness tea to the market. However, they faced challenges in navigating the complex regulatory environment for herbal products in Thailand, including certification, labeling, and distribution channels. Solution: We provided full-scale support, including: • Regulatory Guidance: Assisted the client with obtaining all necessary approvals, including product registration and compliance with local health authorities. • Product Positioning: Helped position the product as an advanced botanical remedy, targeting the growing wellness market with a focus on health benefits. • Supply Chain Management: Developed a comprehensive strategy to source high-quality raw materials and manage production, ensuring both quality and sustainability. Results: The product successfully launched, gaining a strong foothold in the wellness market. The client saw increased sales within the first quarter and received positive feedback from consumers on the product’s effectiveness and quality. |